A menu is more than just a list of food. It should be laid out in an orderly fashion keeping in mind how a viewer's eye moves over the page. Headlines should be distinguishable from descriptions and categorized in logical groups for ease of customer searches. While it may be good to have prices, people tend to spend more, when prices are listed without a currency sign, according to research. Photography should be done professionally in order not to turn people off from the photo.

The key to designing for children means connecting with both the child and the parent or teacher. Relatable characters and bright colors appeal to kids, while the core messaging should target adults.

Promotional posters or single print pieces need to be eye-catching and display the necessary information in a minimalistic way. At a glance, the viewer should be able to know exactly what is being presented and be drawn in to learn more.

Sports posters and schedules are designed to embody school spirit, capturing the energy, power and competitiveness of the team. Team schedules should convey who the team is playing, when and where at an easy glance, but the arching theme should be 'We kick ass'.

Once the brand strategy was sharp and real for everyone inside of the company, all the brand behavior started to roll out as stationary material.

Striking and powerful Aston Martin Vantage captivates you at the first sight.

Bastian bux is the consequence of reducing everything surrounding a dj and producer to its essential element: the music.