Objective
Create a stylish, welcoming, and enticing logo for Vanilla Crème that conveys a sense of quality and craftsmanship, reflecting home baked goods made with the finest ingredients and exceptional flavor.
Key Words
Modern, Stylish, Simple, Enticing, Home Made Quality
The Process
The concept of the Vanilla Crème logo was to capture a hand-drawn, homemade feel that evokes the flavor and warmth of artisanal baking. I wanted the design to feel authentic, while maintaining a polished, professional look that reflects the care and expertise behind each item from the kitchen.
I started with loose hand sketches to explore different shapes, compositions, and flow before moving into Illustrator. Sketching allowed me to experiment with ideas quickly, discovering what ideas I wanted to move forward with.
Color
I gave the logo a warm and inviting color palette that evokes food. Browns, oranges, and yellows are commonly used in the food industry, so I chose a light, creamy yellow as the primary color. To complement it, I selected two rich, saturated browns to suggest a sweet chocolate tone. A soft teal background adds contrast and helps the logo stand out.
Font
The hand-written cursive typeface for “Vanilla” adds warmth and personality, keeping with the handcrafted feel of the brand, while the clean sans-serif of “Creme” balances it with a modern, polished touch.
